![]() ![]() “We want to be deliberate and thoughtful with the growth that we have here, to ensure that the tone for the content and the community remains positive,” Temple added. Much like a standard Pin, Stories can be saved to boards for later use and distributed across the home feed, search results, and relevant tabs including “Today.” Creators will also have the ability to tag their Story Pins or videos with topics or interests which the visual discovery engine can use to match ideas to Pinners who have similar taste. Pin Stories are also not ephemeral, meaning that won’t disappear after a set period of time as is the case on Instagram or Facebook Stories. An added bonus? Detail pages can be added so materials and ingredients can be revisited later and fuel action on the ideas and tips. Early users of the feature include Coco Bassey, Camille Styles, Shiquita from Unconventional Southern Belle, and Jazmine Ford of Finding Uphoria. This new content format blends videos, voiceover and image and text overlay will make it possible to create step-by-step stories, such as tutorials for recipes or DIY projects. That means the features and intent are dramatically different,” David Temple, Head of Content, Creator and Homefeed Product said in a statement to reporters. “Story Pins are designed to show you how people are trying new ideas and new products. Turning ideas into StoriesĪ key difference between Story features on other platforms and Pinterest’s approach to the format is that Pin Stories are very much tilted towards utility, discovery, and inspiration. Here’s a breakdown of the latest Pinterest updates and how you can start to build them into your marketing mix. ![]() More recently, Twitter introduced “Fleets,” and LinkedIn began testing its own version of Stories earlier this year. Pinterest is the latest platform to hop on the Stories bandwagon following Snapchat’s lead in 2013 and Facebook and Instagram putting their own twists on the format in 2016. On the heels of breaking its daily download record and earning a top spot on the App Store rankings due to the release of iOS 14 and flurry of home screen design ideas, Pinterest is taking major steps to connect creators and Pinners around inspirational content.įollowing over a year of work, the platform is launching Story Pins in beta and a new creator profile with analytics tools for improved performance tracking. ![]()
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